We build software at the edge of media and AI.
Hatchway is a software consultancy that designs and builds custom platforms for marketing, media, data, and AI teams. Senior builders who also write the code.
Agency Overview
In progressMedia spend
$2.41M
Search · Social · CTV · LSA
Attributed conversions
98,412
+11% vs. prior 30d
Blended CPA
$24.50
−8% vs. prior 30d
Locations tracked
6,240
14 flagged for review
| Client | Locations | Spend | CPA | Status |
|---|---|---|---|---|
| Summit Health Clubs | 312 locations | $684K | $31.20 | On target |
| Northline Pest Solutions | 48 locations | $212K | $19.80 | On target |
| Ridgeway HVAC | 26 locations | $146K | $42.10 | CPA rising |
| Bright Smile Dental Group | 71 locations | $188K | $27.40 | AI review |
01 / Capabilities
What we build
For teams whose work has outgrown generic tools and spreadsheets.
Data systems
Many sources, one model, stable contracts.
Ingest · Key · Enrich
Multi-tenant products
Accounts, roles, and white-label built in from the start.
Accounts · Brands · Locations
AI in the operating loop
Models inside workflows, with people in control.
Recommend · Review · Act
02 / Now building
A performance intelligence platform.
Commissioned by a performance marketing agency and two partner firms for their own clients. Not a product we sell, but a good picture of the work we do.
01 · Inputs
- Media spend, every channel
- Client first-party data
- Location and review signals
- CRM and sales outcomes
- Search and AI visibility
02 · Performance intelligence
- New customersnew vs. returning
- Marketing funnelspend → leads → customers
- Trade areaswhere customers come from
- Competitive impactwho is nearby · what it costs
- Insights for every location
03 · Who uses it
The agency
All clientsPacingApprovalsEach client
Their brandTheir locationsWhite-labelTheir tools
CSVAPIWarehouse
03 / Approach
Clear model. Working system.
Define it, prove it, ship it, grow it.
- 1
Define
Define the domain
Agency, client, brand, location, campaign, conversion. One source of truth each.
- 2
Prototype
Prototype the hard part
The riskiest workflow, working, on real client data.
- 3
Build
Build the system
Interface, pipelines, identity, infrastructure, tests.
- 4
Evolve
Evolve the product
More clients, deeper automation, same coherence.
04 / How we build
The system should make sense.
Domain, data, and operating model telling one story.
The model before the machinery
Get the vocabulary right; infrastructure follows.
A thin, stable contract
Deliberate interfaces, not every ad platform API's quirks.
Senior builders in the room
Architects who also write the code.
Working software as the proof
Progress is usable flows, not decks.
05 / Questions
Things people ask before they write.
If yours is not here, send it anyway. A rough description is enough.
What does Hatchway build?
Custom software platforms for marketing, media, data, and AI teams. That usually means data systems that turn many sources into one model, multi-tenant products with accounts, roles, and white-label views built in, and AI that runs inside a workflow with people in control.
Who is Hatchway for?
Teams whose work has outgrown generic tools and spreadsheets. Most often that is a performance marketing agency, a media team, or a data or AI team that needs software shaped around how it actually operates.
Do you sell a product?
No. Everything we build is commissioned. The performance intelligence platform on this page was commissioned by a performance marketing agency and two partner firms for their own clients, and it is a good picture of the kind of work we take on.
How does a project start?
Send the rough shape of the problem. We start by defining the domain so every core concept has one source of truth, then prototype the riskiest workflow on real data before building the full system around it.
Who does the work?
Senior builders who design the architecture and also write the code. There is no handoff from a strategy team to a separate build team.
How do you use AI?
Inside the operating loop, not as a bolt-on. Models recommend, people review, and the system acts. Nothing ships without a human decision where one matters.
06 / Start a conversation
Have something complicated to build?
Send the rough shape of the problem. We will help find the clearest path from operating reality to working software.